Bluberi reflects on its exciting year of achievements in 2024. From player-focused product releases to remarkable team growth and strategic expansions, the company has demonstrated its commitment to delivering exceptional experiences to players while laying the groundwork for continued success in 2025.
Innovative Product Releases Drive Player Engagement
Bluberi continued to make strides in its product launch strategy. The team’s focus on designing a content and hardware portfolio that is driven by data analytics and devised for an immersive player experience continued to fuel its go-to-market strategy.
2024 started strong with Bluberi releasing Shark’s Lock™, the company’s fastest-selling game of all time. Shark’s Lock is the second game installment in the Lock series. Additional games that players enjoyed included:
In addition, the company launched two new product lines in 2024 — the Beacon Elite™ and Beacon+™. Beacon Elite is Bluberi’s first premium product line, which was released in April with Devil’s Lock All In™, a follow-up game to Devil’s Lock, and Honey Bomb, released in October. Over 400 hours of research and development went into crafting the Beacon Eite and it’s subsequent product line. Beacon Elite creates a big impact on the casino floor with its impressive sign package and premium game content.
The Beacon+, Bluberi’s new core cabinet, is the second edition to the Beacon portfolio. Beacon+ was designed to be flexible and service-friendly. Timber Jack Going Wilder launched on Beacon+ in October, along with Jackpot Shot, which was released in November.
At Global Gaming Expo (G2E) 2024, the company introduced it’s third Beacon+ cabinet configuration, the Beacon+ Lighthouse, which is scheduled to release in 2025. These innovations underscore the company’s commitment to expanding gaming entertainment with contemporary design and immersive gameplay.
Strategic Expansion Across Markets
Bluberi significantly broadened its footprint in 2024 by entering 29 new jurisdictions. Key milestones included obtaining state licenses in Indiana, Louisiana Commercial, Oregon, Ontario, Rhode Island, Virginia, and West Virginia.
Looking ahead to 2025, the company is poised to expand into even larger markets, including Nevada, Ohio Commercial, Iowa, Louisiana Tribal, New Jersey, New Mexico Gaming Control Board (Racinos), Mississippi Commercial, Illinois, and the British Columbia Lottery Corporation (BCLC), solidifying its position as a major player in the gaming industry.
Corporate Evolution and Branding
In 2024, Bluberi underwent a company rebrand to reflect its dynamic and growing identity. The goals of the brand evolution were to enhance the company’s professionalism with messaging and design elements while maintaining its authenticity of having a fun and playful company culture.
Two byproducts of the rebranding effort included a new corporate website (Bluberi.com) that highlights the company’s commitment to professionalism while retaining its new school-focused ethos. Alongside this, the company launched the Bluberi Merch Store (shop.bluberi.com) to bring gaming fans closer to the brand, offering creative merchandise that celebrates the joy of gaming.
Making Industry Presence Known
Bluberi elevated its presence by attending four tribal and gaming industry-focused trade shows—IGA, WIGA, OIGA, and G2E. At G2E 2024, the company showcased its largest booth yet, increasing its space by 25%. Highlights included 80+ game cabinets featuring 13 new and upcoming game releases, interactive activations that included a 20-foot animatronic Pirate Devil and Atomic Duck scavenger hunt, plus two new custom beverages crafted by Mojave Brewing located in Henderson, NV.
Infrastructure and Team Growth
Bluberi’s rapid growth in 2024 was matched by investments in infrastructure and talent:
- The company opened three offices with new state-of-the-art facilities – one new game studio location and two office relocations:
- In January, Pixel Jam, Bluberi’s Moncton, NB game studio, opened its new office
- In April, the Las Vegas office opened a new 80,000-square-foot corporate headquarters, which supports its business operations and manufacturing efforts
- In August, the company’s Drummondville, Quebec office, which supports R&D, project management, IT, and more, relocated into a new facility after 30 years
- The company’s team grew by an impressive 39%, adding 86 new full-time employees across five North American locations.
- Jackalope, Bluberi’s new Austin, TX game studio, was also established in January, creating a sixth content stream for the company.
Looking Ahead
Bluberi enters 2025 with momentum, ready to expand its presence, enhance player engagement, and deliver unparalleled gaming experiences. The company is well-positioned for another standout year with a focus on larger market entries, upcoming product launches, and ongoing team growth.
