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ReelMetrics Podcast: Bluberi with Mike Brennan & Casey Whalen

September
18

Las Vegas, NV September 18, 2024 – In this episode, Nick and Don catch up with Bluberi’s Chief Product Officer, Mike Brennan, and Chief Commercial Officer, Casey Whalen. Learn how an insurgent supplier with roots in Quebec is parlaying a string of surprise hits into some of the most exciting product offerings for the Class III slot space. Hear about their design philosophies, banking strategies, release plans, cultural imperatives, and (music to our ears) obsession with fair share performance. Also in this episode, G2E 2024. 

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Topics:

  • Introduction to Bluberi’s executives and their backgrounds
  • Bluberi’s company history and expansion into the Class III slot market
  • Bluberi’s design philosophy and intentional approach to game development
  • The success of Devil’s Lock and its impact on the industry
  • Bluberi’s banking strategies and focus on fair share performance
  • Development and features of the Beacon Elite cabinet
  • Bluberi’s data-driven decision-making and use of market analytics
  • Release plans and strategy for entering new jurisdictions
  • Approach to leasing vs. selling slot machines
  • Preview of Bluberi’s plans for G2E 2024 and upcoming products

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Designed and Developed By: Royal Ink

Distraction Action

The nature of modern slot machines relies on many losing spins to generate big wins for players. Distraction Action keeps players engaged in the chase with non-paying game features and graphical animations.

Jackpot Shot: Every time the Jackpot Shot symbols land on the reels, they fill the scale pot fillers and give players a chance at a jackpot.

Super Events

Rare and hard-to-achieve game features or bonuses that are enhanced versions of the basic bonuses available in the game, designed to create long-term chases and clear player goals.

Timber Jack: Landing 1 or 2 reels of wilds gives players cash prizes or jackpots, but landing all 3 middle reels leads players to the Super Event, where a wheel awards only boosted jackpots.

Believable and Achievable

Giving players a clear path to winning through game rules, mechanics, math, and user interface. A player that knows how to win and what awards to chase will be more likely to adopt a theme long-term.

Devil’s Lock: The simplicity of Devil’s Lock - land the Devil to unlock cash balls - ensures a quick understanding of game rules and a player's path to riches.

Blame Thyself

Players love the ability to make decisions that impact their gaming experience. By presenting these choices to players, games can create an authentic feel driven by the player rather than the underlying game math.

Atomic Duck: When awarded the free games in Atomic Duck, players can take the bonus or choose to gamble for even more free games.

Coal into Diamonds

Small or seemingly insignificant game events or rewards that can lead to bigger and better prizes later in the game.

Honey Bomb: Each cash ball landed in the hold & spin bonus may only be worth a few credits, but it also resets the spin meter and gets the player one step closer to guaranteed jackpots.

Snowball Effect

Game mechanics that begin small, not directly impacting gameplay early, but gain momentum and can result in significant results later.

Rocket Rumble: Iridescent rockets function the same as regular rockets in the game, but collect enough and they start transforming other symbols into the top major symbol.

Surprise Start/Stop

Game events that award credits, jackpots, or game features in quantity, with an unknown number of these items being awarded. Players will be rooting for ‘just one more’!

Shoot for the Loot: At the conclusion of the hold & spin bonus, a random coin is selected, then boosted repeatedly to give players a big prize.

Never the Same Twice

Great games have a variety of bonuses, features, and awards. Only the best have enough depth to continually give players spins and bonuses that feel fresh, keeping them engaged in the chase.

Dancing Pots: Cash balls and jackpots are awarded in a variety of ways through the Prize Pulse hold & spin bonus, then a chance to multiply results ensures no two bonuses will look the same.

Helping Hand

Everyone needs an assist from time to time. Helping Hands are game elements - often characters - that can assist a player in winning by granting bonuses and awards outside of the base game spins. With a Helping Hand, players are never out of the action!

Raging Red: Any time Red - our Helping Hand character - lands on the reels, he transforms base game symbols into instant-pay cash-on-reels.