Bluberi Gaming

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ReelMetrics Podcast: Bluberi with Mike Brennan & Casey Whalen

September
18

In this episode, Nick and Don catch up with Bluberi’s Chief Product Officer, Mike Brennan, and Chief Commercial Officer, Casey Whalen. Learn how an insurgent supplier with roots in Quebec is parlaying a string of surprise hits into some of the most exciting product offerings for the Class III slot space. Hear about their design philosophies, banking strategies, release plans, cultural imperatives, and (music to our ears) obsession with fair share performance. Also in this episode, G2E 2024. 

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Topics:

  • Introduction to Bluberi’s executives and their backgrounds
  • Bluberi’s company history and expansion into the Class III slot market
  • Bluberi’s design philosophy and intentional approach to game development
  • The success of Devil’s Lock and its impact on the industry
  • Bluberi’s banking strategies and focus on fair share performance
  • Development and features of the Beacon Elite cabinet
  • Bluberi’s data-driven decision-making and use of market analytics
  • Release plans and strategy for entering new jurisdictions
  • Approach to leasing vs. selling slot machines
  • Preview of Bluberi’s plans for G2E 2024 and upcoming products

Copyright © 2024 Bluberi Gaming. All Rights Reserved.

Designed and Developed By: Royal Ink

Distraction Action

"Look Up Here"

Super Events

Head Starts & Building Legends

Believable and Achievable

Clear Path To Winning

Blame Thy Self

Why Did I Pick That?

Coal into Diamonds

Making the Insubstantial Substantial

Snowball Effect

The Rich Get Richer

Surprise Start/Stop

When Will It End?

Never the Same Twice

Come Back to See More

Helping Hand

Characters with Winning Character

Steve Kohon

Chief Operating Officer

Steve Kohon is our Chief Operating Officer. Steve began his tenure at Bluberi as the Vice President of Sales, West, and has since moved to guide the business's Operations, Service, and IT verticals.  Before joining Bluberi in 2021, Steve spent 10+ years in the gaming industry, providing leadership in various roles ranging from Product Manager to Sr. Director of Sales.  When not working, Steve enjoys spending time at his son's karate class and his daughter's dance classes, seeing every rock concert under the sun with his wife, knocking pins down at the bowling alley, and streaming video games.

Mike Brennan

Chief Product Officer

Our Chief Product officer, Mike Brennan, brings 20 years of industry experience leading global product teams and aiding the game development process, having visited gaming properties worldwide focusing on player, operator, and industry needs. Mike leads Bluberi's research and development efforts, which include game studios, engineering, product management, and marketing.  In addition to crafting alliterative phrases like "without data, there's doubt," "quantify the qualitative," and "save it for the sequel," Mike is a slot historian and is responsible for driving forward the company's product strategy and vision.  Mike strives to bring in process as a value, cultivate a culture of creativity, and craft the right framework to help allow the tremendous creative talent at Bluberi to shine.

Casey Whalen

Chief Commercial Officer

Casey Whalen brings 20 years of gaming experience to Bluberi and helps lead our organization as Bluberi's Chief Commercial Officer. As CCO, Casey oversees the day-to-day operations of the Sales, Licensing, Compliance, and Legal/Contracts teams. Before Bluberi, he held multiple leadership positions for two global slot gaming suppliers, which positioned him to support Andrew Burke, our CEO, to transform Bluberi into a best-in-class organization focused on delivering high-quality, top-performing products and services while offering a unique, fun, and employee-focused company culture. Casey is known as the "Bluberi Ambassador", as his love for Bluberi and what the company's core values stand for are apparent in his contagious energy.

Billy Register

Chief Financial Officer

Billy Register is our Chief Financial Officer, with over two decades of experience in finance and private equity. Billy brings a wealth of expertise in leading and growing finance organizations across multiple companies and industries.  He began his career in the emerging private equity market in Washington, D.C., before moving to Los Angeles to work in various finance roles across the venture capital and media sectors.  Immediately before joining Bluberi, Billy led the global finance team for a leading content distribution company, which included daily oversight of financial operations, budgeting and forecasting, and strategic mergers and acquisitions.

Andrew Burke

Chief Executive Officer

Leading the charge at Bluberi is Andrew Burke, our Chief Executive Officer. Andrew is an experienced gaming executive who joined the company in January 2020. Before his many leadership roles in gaming, Andrew began his career in private equity as an investor. As our CEO, Andrew is focused on building a high-quality and fun company that emphasizes creating innovative products that are designed with intent and create market disruption and entertainment for the players. Andrew instills the philosophy of pushing the company and himself to be 1% better every day while creating a positive company culture that encourages employees to deliver their best work and have a good time doing it.  Outside of being Bluberi's CEO, Andrew is a family man, first and foremost, with two incredible daughters and a great wife.