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BLUBERI LAUNCHES NEW BEACON ELITE HARDWARE AND DEVIL’S LOCK ALL IN

April
19

April 19, 2024 – Bluberi, a product and technology company, is launching their new Beacon Elite product line with a brand-new theme, Devil’s Lock All In™. Bluberi has partnered with Yaamava’ Resort & Casino at San Manuel to premiere the Beacon Elite product line and the new Devil’s Lock All In theme at the Southern California property on April 4. The product line and theme will deploy across North America throughout 2024.

The Beacon Elite hardware is the result of over 400 hours of research Bluberi performed with feedback from operators, players, production, field services, and internal hardware experts to create an ecosystem of fun for players.

“Beacon Elite prototypes were reviewed with every imaginable stakeholder,” said Mike Brennan, Chief Product Officer at Bluberi. “Where feedback led to meaningful changes inside and out, and to the smallest detail.  We believe this iterative and inclusive process will satisfy end users, from technicians, operators, and players…”

This new hardware package features 360-degrees of lighting and a mix of innovative and timed-tested merchandising elements. The diamond-shaped LED overhead sign ensures players will see it from a distance. Once on the game, the innovative Strata LED dividers and Fresnel lens end caps will incorporate game elements, creating an immersive experience delivered by a bright, 620 nits monitor with a razor thin bezel.

Devil’s Lock All In, a sequel to Bluberi’s award winning Devil’s Lock theme launches the product line. This new theme expands on the successful mechanics of the original by introducing the Devil’s family and many new surprises. The evil twins can upgrade cash-on-reel values and multiply jackpots while Big Momma grants a super spin bonus. The pigs are back too, giving players respins and the rare Mirror Reels free games.

“We are beyond excited to host the launch of ‘Devil’s Lock All In’, the latest addition to our lineup of Bluberi games here at Yaamava’,” said Kenji Hall, General Manager at Yaamava’ Resort & Casino at San Manuel. “The Devil’s Lock franchise has become beloved by our valued players, and this newest installment will undoubtedly be a huge fan favorite! We thank our friends at Bluberi for their partnership and look forward to more great endeavors in the future.”

“Launching Beacon Elite and Devil’s Lock All In is a major milestone for Bluberi,” said Andrew Burke, Chief Executive Officer at Bluberi. “This new product line showcases the attention to detail we bring to both our game and hardware development. An incredible effort from everyone at Bluberi to deliver a product we feel operators and players will both enjoy having on the casino floor.”

Look for Beacon Elite and Devil’s Lock All In from Bluberi in a casino near you soon.

About Bluberi

Bluberi is a product and technology company putting the fun back in casino gaming with a passionate team of industry veterans and rich company history developing games. Focused on best-in-class game quality, Bluberi supplies player-favorite games and hardware to the North American Class III, Class II, and Historical Horse Racing (HHR) casinos. To learn more, please visit Bluberi.com.

About Yaamava’ Resort & Casino:

Yaamava’ Resort & Casino at San Manuel is the only Forbes Travel Guide Five-Star and Four-Star-rated and AAA Diamond-rated entertainment destination in the Inland Empire (IE), featuring a 17-floor hotel with spacious suites, an elevated pool deck, a Forbes Five-Star-rated spa and salon, and a state-of-the-art theater. Recently named the 2023 USA Today’s 10 Best Reader’s Choice Award for Best Casino outside of Las Vegas and the Best Casino Restaurant for its Pines Modern Steakhouse, it is located just 70 miles from downtown Los Angeles in Highland, CA. The Casino has more than 7,200 slots, five high-limit gaming rooms, luxury retail shops, a wide variety of award-winning dining options, and more than a dozen bars and lounges, including IE’s premiere sports bar, The 909 Food Hall. The San Manuel Entertainment Authority owns and operates Yaamava’ Resort & Casino.

For more information, visit www.yaamava.com or follow us on Instagram, TikTok and Facebook, Threads and X (formally known as Twitter).

Copyright © 2024 Bluberi Gaming. All Rights Reserved.

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Steve Kohon

Chief Operating Officer

Steve Kohon is our Chief Operating Officer. Steve began his tenure at Bluberi as the Vice President of Sales, West, and has since moved to guide the business's Operations, Service, and IT verticals.  Before joining Bluberi in 2021, Steve spent 10+ years in the gaming industry, providing leadership in various roles ranging from Product Manager to Sr. Director of Sales.  When not working, Steve enjoys spending time at his son's karate class and his daughter's dance classes, seeing every rock concert under the sun with his wife, knocking pins down at the bowling alley, and streaming video games.

Mike Brennan

Chief Product Officer

Our Chief Product officer, Mike Brennan, brings 20 years of industry experience leading global product teams and aiding the game development process, having visited gaming properties worldwide focusing on player, operator, and industry needs. Mike leads Bluberi's research and development efforts, which include game studios, engineering, product management, and marketing.  In addition to crafting alliterative phrases like "without data, there's doubt," "quantify the qualitative," and "save it for the sequel," Mike is a slot historian and is responsible for driving forward the company's product strategy and vision.  Mike strives to bring in process as a value, cultivate a culture of creativity, and craft the right framework to help allow the tremendous creative talent at Bluberi to shine.

Casey Whalen

Chief Commercial Officer

Casey Whalen brings 20 years of gaming experience to Bluberi and helps lead our organization as Bluberi's Chief Commercial Officer. As CCO, Casey oversees the day-to-day operations of the Sales, Licensing, Compliance, and Legal/Contracts teams. Before Bluberi, he held multiple leadership positions for two global slot gaming suppliers, which positioned him to support Andrew Burke, our CEO, to transform Bluberi into a best-in-class organization focused on delivering high-quality, top-performing products and services while offering a unique, fun, and employee-focused company culture. Casey is known as the "Bluberi Ambassador", as his love for Bluberi and what the company's core values stand for are apparent in his contagious energy.

Billy Register

Chief Financial Officer

Billy Register is our Chief Financial Officer, with over two decades of experience in finance and private equity. Billy brings a wealth of expertise in leading and growing finance organizations across multiple companies and industries.  He began his career in the emerging private equity market in Washington, D.C., before moving to Los Angeles to work in various finance roles across the venture capital and media sectors.  Immediately before joining Bluberi, Billy led the global finance team for a leading content distribution company, which included daily oversight of financial operations, budgeting and forecasting, and strategic mergers and acquisitions.

Andrew Burke

Chief Executive Officer

Leading the charge at Bluberi is Andrew Burke, our Chief Executive Officer. Andrew is an experienced gaming executive who joined the company in January 2020. Before his many leadership roles in gaming, Andrew began his career in private equity as an investor. As our CEO, Andrew is focused on building a high-quality and fun company that emphasizes creating innovative products that are designed with intent and create market disruption and entertainment for the players. Andrew instills the philosophy of pushing the company and himself to be 1% better every day while creating a positive company culture that encourages employees to deliver their best work and have a good time doing it.  Outside of being Bluberi's CEO, Andrew is a family man, first and foremost, with two incredible daughters and a great wife.