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Revolutionary Racing and Sandy’s Introduce Bluberi’s Historical Horse Racing Game, Devil’s Lock, to Kentucky

November
6

Ashland, KY, November 6, 2023 – Bluberi is thrilled to announce the installation of its Historical Horse Racing (HHR) game, Devil’s Lock, marking a significant milestone for the tri-state market. This new addition is set to deliver an unforgettable gaming experience that combines tradition and innovation in a way that is sure to captivate players.

Bluberi, a leader in the gaming industry, has entered the Kentucky market with Devil’s Lock, and it has received an overwhelmingly positive response from players and gaming enthusiasts. Sandy’s, a premier destination for gaming entertainment in Kentucky, quickly recognized the potential of Bluberi’s content and the impact it could make in the state.

“From the first meeting with John Marshall and the Sandy’s team, they were all in on Bluberi. I think John recognized the unique content Bluberi is creating and is excited to be the first in Kentucky to offer our games. Their grand opening was a massive success, and we are proud to have played a small role in that. We look forward to growing this partnership further in 2024,” said Mesa Whitehurst, Senior Vice President of Sales for Bluberi.

John Marshall, President of Revolutionary Racing and Sandy’s, expressed his excitement for this new partnership, saying, “Revolutionary Racing continues to be a trailblazer in HHR with the introduction of the Sandy’s brand to the tri-state market. There is no better way to continue blazing our trail than with Bluberi’s Devil’s Lock launch in Kentucky. We believe in Bluberi’s vision and entrepreneurial spirit and did not hesitate to go all in with the new Bluberi product. Sandy’s looks forward to Bluberi’s product road ahead.”

The introduction of Bluberi’s Devil’s Lock in Kentucky is poised to redefine the gaming experience at Sandy’s and set a new standard for entertainment in the state. Players can expect a combination of the rich history of horse racing and cutting-edge technology that Bluberi is known for. Devil’s Lock is set to provide hours of entertainment, delivering excitement and a chance to win big.

Installing Bluberi’s HHR game at Sandy’s is an exciting development for gaming enthusiasts in Kentucky. Sandy’s and Revolutionary Racing Kentucky are excited to be at the forefront of this gaming revolution and are eager to provide their patrons with a one-of-a-kind gaming experience.

About Bluberi
Backed by more than 25 years of industry experience, Bluberi is an established and reliable company with an expansive vision to deliver the highest quality casino gaming experience to players in Class II and Class III markets across the globe. We strive to provide industry-leading customer service by being the easiest company to do business with and are proud to be an agile supplier, able to respond to customer feedback quickly as we grow to become a best-in-class gaming partner. To learn more, visit bluberi.com.

About Revolutionary Racing
Revolutionary Racing is the nation’s premier developer of projects centered on gaming and horse racing. With a proven record of working with regulators, partnering with horse racing groups and investing in communities, they are creating new jobs and new tax revenues while revitalizing horse racing. To date, more than $4B in economic development has been generated as a result of their investments, with additional projects now underway. For more information, visit www.revolutionaryracing.com.

Bluberi Media Contact: Dan Taylor, Brand Marketing Manager, dan.taylor@bluberi.com

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Steve Kohon

Chief Operating Officer

Steve Kohon is our Chief Operating Officer. Steve began his tenure at Bluberi as the Vice President of Sales, West, and has since moved to guide the business's Operations, Service, and IT verticals.  Before joining Bluberi in 2021, Steve spent 10+ years in the gaming industry, providing leadership in various roles ranging from Product Manager to Sr. Director of Sales.  When not working, Steve enjoys spending time at his son's karate class and his daughter's dance classes, seeing every rock concert under the sun with his wife, knocking pins down at the bowling alley, and streaming video games.

Mike Brennan

Chief Product Officer

Our Chief Product officer, Mike Brennan, brings 20 years of industry experience leading global product teams and aiding the game development process, having visited gaming properties worldwide focusing on player, operator, and industry needs. Mike leads Bluberi's research and development efforts, which include game studios, engineering, product management, and marketing.  In addition to crafting alliterative phrases like "without data, there's doubt," "quantify the qualitative," and "save it for the sequel," Mike is a slot historian and is responsible for driving forward the company's product strategy and vision.  Mike strives to bring in process as a value, cultivate a culture of creativity, and craft the right framework to help allow the tremendous creative talent at Bluberi to shine.

Casey Whalen

Chief Commercial Officer

Casey Whalen brings 20 years of gaming experience to Bluberi and helps lead our organization as Bluberi's Chief Commercial Officer. As CCO, Casey oversees the day-to-day operations of the Sales, Licensing, Compliance, and Legal/Contracts teams. Before Bluberi, he held multiple leadership positions for two global slot gaming suppliers, which positioned him to support Andrew Burke, our CEO, to transform Bluberi into a best-in-class organization focused on delivering high-quality, top-performing products and services while offering a unique, fun, and employee-focused company culture. Casey is known as the "Bluberi Ambassador", as his love for Bluberi and what the company's core values stand for are apparent in his contagious energy.

Billy Register

Chief Financial Officer

Billy Register is our Chief Financial Officer, with over two decades of experience in finance and private equity. Billy brings a wealth of expertise in leading and growing finance organizations across multiple companies and industries.  He began his career in the emerging private equity market in Washington, D.C., before moving to Los Angeles to work in various finance roles across the venture capital and media sectors.  Immediately before joining Bluberi, Billy led the global finance team for a leading content distribution company, which included daily oversight of financial operations, budgeting and forecasting, and strategic mergers and acquisitions.

Andrew Burke

Chief Executive Officer

Leading the charge at Bluberi is Andrew Burke, our Chief Executive Officer. Andrew is an experienced gaming executive who joined the company in January 2020. Before his many leadership roles in gaming, Andrew began his career in private equity as an investor. As our CEO, Andrew is focused on building a high-quality and fun company that emphasizes creating innovative products that are designed with intent and create market disruption and entertainment for the players. Andrew instills the philosophy of pushing the company and himself to be 1% better every day while creating a positive company culture that encourages employees to deliver their best work and have a good time doing it.  Outside of being Bluberi's CEO, Andrew is a family man, first and foremost, with two incredible daughters and a great wife.