Bluberi Gaming

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Bluberi Hits Company Milestone with 10,000 Slot Games in Market

February
5

In 2022, Andrew Burke, Bluberi’s CEO, had a vision, which was to grow Bluberi’s North American market footprint to 10,000 units within five years.  Mission accomplished!

At that time, the company had 1,500 units in the field, focused primarily on Class II markets in Washington, Alabama, and Florida, as well as Tribal casinos in Michigan, California, and Florida. This period marked a pivotal chapter for the company, highlighted by the arrival of a new leadership team. Mike Brennan, Chief Product Officer, and Casey Whalen, Chief Commercial Officer, brought fresh vision and a strong drive for transformation.

Since 2022, Bluberi has experienced remarkable growth, expanding its studio footprint from two locations in Drummondville, Quebec, to five with new studios in Reno, NV; Moncton, New Brunswick; and Austin, TX. This expansion has allowed us to scale product development and deliver top-performing game content.

A Transformative Turnaround and U.S. Expansion

A key factor in our turnaround was our focus on quality over quantity. By refining our game development process and harnessing data-driven insights, Bluberi created Devil’s Lock™— a breakthrough game that showcased our talent and passion for slot game design. This success not only gave us a competitive edge but also helped redefine our identity as a company.

Strengthening Partnerships

As we continued to grow, Bluberi’s success would not be possible without our invaluable business partnerships. Having casino partners who believed in our business model and trusted our vision gave us the resources we needed to build on the success of Devil’s Lock.

One of the unique qualities Bluberi offers is our belief in operating with clarity and transparency. We believe it’s important that we share our vision, approach to game design, and ensure that our customers and players recognize that their voices matter.

Expanding Markets and Product Lines

Over the last five years, Bluberi’s footprint has continued to grow with entry into new markets like Historical Horse Racing (HHR) in Kentucky, New Hampshire, and Wyoming, as well as Canadian provinces including Ontario, Quebec, and Alberta.

2024 was a monumental year for product development, marked by the launch of two new hardware cabinets: Beacon Elite™, our first premium game line, and Beacon+™, a for-sale cabinet. Their success has been driven by high-performing game content, including Honey Bomb™ for the Beacon Elite and Timber Jack Going Wilder™ for the Beacon+.

Delivering Great Content

At Bluberi, strong content is the cornerstone of our success. The flagship game, Devil’s Lock, has set the standard, while hits like Xing Fu 888™, Rocket Rumble™, and Shark’s Lock™ continue to captivate players. Recent releases such as Timber Jack Going Wilder™, Jackpot Shot™, and Honey Bomb™ further showcase our creativity and ability to design unique content.

Looking Ahead: The Future of Bluberi

While we celebrate reaching 10,000 units, we know this is just the beginning. Our plans include:

  • New Product Lines: Expanding our hardware lineup with Beacon+ Lighthouse.
  • Great Content: Launching new game content, including Atomic Duck™, Raging Red™, Dancing Pots™, and Shoot for the Loot™
  • Market Expansion: Expanding our U.S. jurisdictions (Nevada, New Jersey, Louisiana) and entrance into international markets like France, alongside continued HHR growth

As we look to the future, we remain driven by our Core Value: Celebrate Wins but Be Never Satisfied. The journey to 10,000 units has been incredible, but we’re just getting started.

Copyright © 2025 Bluberi Gaming USA, Inc. All Rights Reserved.

Designed and Developed By: Royal Ink

Distraction Action

The nature of modern slot machines relies on many losing spins to generate big wins for players. Distraction Action keeps players engaged in the chase with non-paying game features and graphical animations.

Jackpot Shot: Every time the Jackpot Shot symbols land on the reels, they fill the scale pot fillers and give players a chance at a jackpot.

Super Events

Rare and hard-to-achieve game features or bonuses that are enhanced versions of the basic bonuses available in the game, designed to create long-term chases and clear player goals.

Timber Jack: Landing 1 or 2 reels of wilds gives players cash prizes or jackpots, but landing all 3 middle reels leads players to the Super Event, where a wheel awards only boosted jackpots.

Believable and Achievable

Giving players a clear path to winning through game rules, mechanics, math, and user interface. A player that knows how to win and what awards to chase will be more likely to adopt a theme long-term.

Devil’s Lock: The simplicity of Devil’s Lock - land the Devil to unlock cash balls - ensures a quick understanding of game rules and a player's path to riches.

Blame Thyself

Players love the ability to make decisions that impact their gaming experience. By presenting these choices to players, games can create an authentic feel driven by the player rather than the underlying game math.

Atomic Duck: When awarded the free games in Atomic Duck, players can take the bonus or choose to gamble for even more free games.

Coal into Diamonds

Small or seemingly insignificant game events or rewards that can lead to bigger and better prizes later in the game.

Honey Bomb: Each cash ball landed in the hold & spin bonus may only be worth a few credits, but it also resets the spin meter and gets the player one step closer to guaranteed jackpots.

Snowball Effect

Game mechanics that begin small, not directly impacting gameplay early, but gain momentum and can result in significant results later.

Rocket Rumble: Iridescent rockets function the same as regular rockets in the game, but collect enough and they start transforming other symbols into the top major symbol.

Surprise Start/Stop

Game events that award credits, jackpots, or game features in quantity, with an unknown number of these items being awarded. Players will be rooting for ‘just one more’!

Shoot for the Loot: At the conclusion of the hold & spin bonus, a random coin is selected, then boosted repeatedly to give players a big prize.

Never the Same Twice

Great games have a variety of bonuses, features, and awards. Only the best have enough depth to continually give players spins and bonuses that feel fresh, keeping them engaged in the chase.

Dancing Pots: Cash balls and jackpots are awarded in a variety of ways through the Prize Pulse hold & spin bonus, then a chance to multiply results ensures no two bonuses will look the same.

Helping Hand

Everyone needs an assist from time to time. Helping Hands are game elements - often characters - that can assist a player in winning by granting bonuses and awards outside of the base game spins. With a Helping Hand, players are never out of the action!

Raging Red: Any time Red - our Helping Hand character - lands on the reels, he transforms base game symbols into instant-pay cash-on-reels.